AMAZING STAY in the middle of the desert! Having a private villa with pool in such scenarios is really a dream. You can walk safely in the desert, enjoy related activities, and drive around to admire the incredible panorama of Moreeb Dune (please go to the small "local access" streets). We came with a rental car from Dubai and it was a very good choice, highway is very good and easy to drive. Obviously, wind will bring sand to the pool and apartment, but you can call the staff for a quick cleaning.
I strongly recommend Bab Al Nojoum for everyone that wants to enjoy the desert at 360 degrees!
I would stay at this hotel a thousands times in future to enjoy the desert vibes, but please find below some improvement advises for the hotel owner. Staff is very welcome but sometimes sounds a bit fake, would benefit from better training / social skills. Breakfast and dinner are good, but not excellent. Water bottles should be bigger (only 33cl...). Activities guidebook included in the half board rate plan, but most of them are for children or empty due to low occupancy in low season.